Social Media Marketing

What does it Cost for You to get ROI?

As a business owner or social media strategist, your goal is simple – you need to maximise the returns on your financial investment. Too often, however, we ignore the one fundamental rule behind ROI-measurement – dollar value! Everything that goes into running a business or even a social media marketing campaign is – in one …

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Social Media has given Videos a New Lease of Life

2016-17 is going to be the year of the video and there’s a whole bunch of things brewing under the hood. We’ve already covered what’s happening on some platforms in some of our other articles, but wait, there’s more! With over 50% of all mobile traffic focused on watching videos (source: Business2Community), there is a …

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A much needed Update for the Instagram Partner Program

It’s been a while since Instagram launched Instagram Partners – where a bunch of experts would toil through the day to make partner businesses grow on Instagram. These partners had their areas of specialization: Ad Tech Community Management Content Marketing. An example of the results: Instagram’s specialists helped House of Blues Entertainment achieve 64% higher …

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Is your Digital Marketing Agency Ruining your Social Media Marketing Strategy?

Creating updates ahead of time and scheduling them using various social marketing tools is ruining your brand’s social marketing strategy! And your Digital Marketing agency is probably doing it! That’s right – we said it – everything you have heard from social marketing “gurus” about pre-scheduling updates is the biggest load of crap you’ve ever …

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