customer retention

Understand your Brand’s Customer Lifetime Value

If you are a Start-up or a fumbling business, this is the most important article you might read today! The most under-rated metric on the Digital Marketing scale is ‘Customer Lifetime Value’. Most businesses and digital marketers do not know what their Customer Lifetime Value is, while others don’t even know what ‘Customer Lifetime Value’ …

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Increase your Brand’s Customer Lifetime Value

Yesterday, we wrote about the importance of Customer Lifetime Value and how you can find your numbers. We talked about the importance of lowering your Customer Acquisition Cost and working on increasing your Customer Lifetime Value. Today, as promised, here are some of the best ways of improving your Customer Lifetime Value. Make a Tonne …

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How Companies Increase their Customers’ Lifetime Value

The lifetime value of a customer is a tricky thing – it depends on your sales process, the product or service and the after-sales process. The Life Time Value or LTV of a customer is determined on the basis of what they spend on your product or service as well as other factors like referrals, …

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