Content Marketing does not Work!

We’ve all heard digital marketing agencies and employees talk about content marketing like it’s the next big thing – but we don’t really see it! We don’t see the magic they claim it’s going to create or the massive influx of visitors that your website is supposed to receive. What you do see is a …

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How Companies Increase their Customers’ Lifetime Value

The lifetime value of a customer is a tricky thing – it depends on your sales process, the product or service and the after-sales process. The Life Time Value or LTV of a customer is determined on the basis of what they spend on your product or service as well as other factors like referrals, …

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Understanding Video Statistics can make your Marketing more Effective

Let’s begin by saying this: If you aren’t marketing your brand on video already, you’re behind the curve! The world is shifting to video content and here’s what we know about video marketing today: Almost 50% of all mobile Internet traffic is spent on watching videos (source: Hubspot) There are over 100-million video watchers surfing …

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A much needed Update for the Instagram Partner Program

It’s been a while since Instagram launched Instagram Partners – where a bunch of experts would toil through the day to make partner businesses grow on Instagram. These partners had their areas of specialization: Ad Tech Community Management Content Marketing. An example of the results: Instagram’s specialists helped House of Blues Entertainment achieve 64% higher …

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Is your Digital Marketing Agency Ruining your Social Media Marketing Strategy?

Creating updates ahead of time and scheduling them using various social marketing tools is ruining your brand’s social marketing strategy! And your Digital Marketing agency is probably doing it! That’s right – we said it – everything you have heard from social marketing “gurus” about pre-scheduling updates is the biggest load of crap you’ve ever …

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Serving up WordPress with React – Part 1

WordPress is an undeniably popular CMS - Content Management System, powering 31% of the internet. A feature-rich platform, WordPress provides a relatively easy interface to users of all technical aptitude. Developers, in particular, have had a long association with the PHP-powered back-end of WordPress, building complex, web applications and plugins that extend existing functionality. Traditionally websites built …

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Part Two: The Right Pop-Up – Lead Generation

If you’re coming here after reading the first part of this article on Driving Sales through Pop-ups, then you are ready for the second-level. If not, we recommend that you read Part One: The Right Pop-Up – Driving Sales first. As the title reads, this article is about using pop-ups at the right time and …

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