If you are a Start-up or a fumbling business, this is the most important article you might read today! The most under-rated metric on the Digital Marketing scale is ‘Customer Lifetime Value’. Most businesses and digital marketers do not know what their Customer Lifetime Value is, while others don’t even know what ‘Customer Lifetime Value’ …
It’s the ultimate dream of any marketer – to watch their brand-page grow and blossom with thousands and thousands of Facebook Likes. It’s the most common phenomenon on social media – brands are looking for more Likes than their competitors – almost as an affirmation of their market position. Likes have almost become a measure …
The Best and Quickest way to 10,000 Likes on Facebook Read More »
Yesterday, we wrote about the importance of Customer Lifetime Value and how you can find your numbers. We talked about the importance of lowering your Customer Acquisition Cost and working on increasing your Customer Lifetime Value. Today, as promised, here are some of the best ways of improving your Customer Lifetime Value. Make a Tonne …
Imagine this scenario: You walk into a store, and your phone lets you know what the latest offers are, which isle the discounts are in, and where you can get the remaining items on your shopping list. It may not be happening at your local grocery store but in a few parts of the world, …
It isn’t surprising to hear that Facebook has over 1.65 billion monthly active users. What is surprising is that about 893 million, or over 50%, of them (source: Facebook Q4 2015 Results) are active only on their mobile phones. The pattern has been there for all to see – people are accessing the Internet over …
Facebook makes Videos Interesting and Shifts Focus to Mobile Read More »
There’s a new marketing technique that’s thrown Video Marketing off the top spot in the world of Digital Marketing – it’s Live Video Marketing! Till yesterday, we were going gaga over video marketing and today – such is the beauty of digital marketing – we are telling you there’s something much better out there! Live …
This new Form of Marketing has made Video Marketing Obsolete Read More »
As a business owner or social media strategist, your goal is simple – you need to maximise the returns on your financial investment. Too often, however, we ignore the one fundamental rule behind ROI-measurement – dollar value! Everything that goes into running a business or even a social media marketing campaign is – in one …
2016-17 is going to be the year of the video and there’s a whole bunch of things brewing under the hood. We’ve already covered what’s happening on some platforms in some of our other articles, but wait, there’s more! With over 50% of all mobile traffic focused on watching videos (source: Business2Community), there is a …
Social Media has given Videos a New Lease of Life Read More »
Everyone loves a fast Internet connection and a website that loads quickly. Mobile phones have become the chosen medium of Internet access – with over 52.7% of all Internet access coming from mobile phones, up until 2015 (source: Statista). That number is expected to be around 56.1% by the end of 2016, and grow to …
Google AMP and Everything you Need to Know about it Read More »
The best thing about technology is that it’s dynamic – constantly evolving! The worst thing about it is – it’s dynamic and constantly evolving! It all depends on how you approach the change. If there’s one area where change has not only been constant but rather exponential, is Search Engine Optimization (SEO). Here’s how the …
Everything you know about SEO is probably Wrong! Read More »