The foundation of relevant and impactful digital campaigns lies in creating the right strategy. The right strategy is determined by an in-depth understanding of how people consume digital content.
Before addressing the creativity of any campaign, it is vital to understand your Target Audience’s behaviour and content consumption patterns. Our understanding of this data allows our strategy to be fluid – adapting to the changing behaviour and consumption patterns of your Target Audience.
At Blue Krill, every strategy begins with data. We mine data and convert it into intelligence, which becomes the primary pillar on which our hypotheses are created.
Every hypothesis is then tested and observed before induction into our overall digital strategy for you.
Finally, that strategy is divided into Execution tasks and a corresponding calendar that involves constant monitoring and, if required, strategy tweaking.