Social Media Tools

What does it Cost for You to get ROI?

As a business owner or social media strategist, your goal is simple – you need to maximise the returns on your financial investment. Too often, however, we ignore the one fundamental rule behind ROI-measurement – dollar value! Everything that goes into running a business or even a social media marketing campaign is – in one …

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Understanding Video Statistics can make your Marketing more Effective

Let’s begin by saying this: If you aren’t marketing your brand on video already, you’re behind the curve! The world is shifting to video content and here’s what we know about video marketing today: Almost 50% of all mobile Internet traffic is spent on watching videos (source: Hubspot) There are over 100-million video watchers surfing …

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