Digital Marketing

Understand your Brand’s Customer Lifetime Value

If you are a Start-up or a fumbling business, this is the most important article you might read today! The most under-rated metric on the Digital Marketing scale is ‘Customer Lifetime Value’. Most businesses and digital marketers do not know what their Customer Lifetime Value is, while others don’t even know what ‘Customer Lifetime Value’ …

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The Best and Quickest way to 10,000 Likes on Facebook

It’s the ultimate dream of any marketer – to watch their brand-page grow and blossom with thousands and thousands of Facebook Likes. It’s the most common phenomenon on social media – brands are looking for more Likes than their competitors – almost as an affirmation of their market position. Likes have almost become a measure …

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Increase your Brand’s Customer Lifetime Value

Yesterday, we wrote about the importance of Customer Lifetime Value and how you can find your numbers. We talked about the importance of lowering your Customer Acquisition Cost and working on increasing your Customer Lifetime Value. Today, as promised, here are some of the best ways of improving your Customer Lifetime Value. Make a Tonne …

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What does it Cost for You to get ROI?

As a business owner or social media strategist, your goal is simple – you need to maximise the returns on your financial investment. Too often, however, we ignore the one fundamental rule behind ROI-measurement – dollar value! Everything that goes into running a business or even a social media marketing campaign is – in one …

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Social Media has given Videos a New Lease of Life

2016-17 is going to be the year of the video and there’s a whole bunch of things brewing under the hood. We’ve already covered what’s happening on some platforms in some of our other articles, but wait, there’s more! With over 50% of all mobile traffic focused on watching videos (source: Business2Community), there is a …

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Everything you know about SEO is probably Wrong!

The best thing about technology is that it’s dynamic – constantly evolving! The worst thing about it is – it’s dynamic and constantly evolving! It all depends on how you approach the change. If there’s one area where change has not only been constant but rather exponential, is Search Engine Optimization (SEO). Here’s how the …

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Content Marketing does not Work!

We’ve all heard digital marketing agencies and employees talk about content marketing like it’s the next big thing – but we don’t really see it! We don’t see the magic they claim it’s going to create or the massive influx of visitors that your website is supposed to receive. What you do see is a …

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How Companies Increase their Customers’ Lifetime Value

The lifetime value of a customer is a tricky thing – it depends on your sales process, the product or service and the after-sales process. The Life Time Value or LTV of a customer is determined on the basis of what they spend on your product or service as well as other factors like referrals, …

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Is your Digital Marketing Agency Ruining your Social Media Marketing Strategy?

Creating updates ahead of time and scheduling them using various social marketing tools is ruining your brand’s social marketing strategy! And your Digital Marketing agency is probably doing it! That’s right – we said it – everything you have heard from social marketing “gurus” about pre-scheduling updates is the biggest load of crap you’ve ever …

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