B2B Marketing

The Best and Quickest way to 10,000 Likes on Facebook

It’s the ultimate dream of any marketer – to watch their brand-page grow and blossom with thousands and thousands of Facebook Likes. It’s the most common phenomenon on social media – brands are looking for more Likes than their competitors – almost as an affirmation of their market position. Likes have almost become a measure …

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How Companies Increase their Customers’ Lifetime Value

The lifetime value of a customer is a tricky thing – it depends on your sales process, the product or service and the after-sales process. The Life Time Value or LTV of a customer is determined on the basis of what they spend on your product or service as well as other factors like referrals, …

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Understanding Video Statistics can make your Marketing more Effective

Let’s begin by saying this: If you aren’t marketing your brand on video already, you’re behind the curve! The world is shifting to video content and here’s what we know about video marketing today: Almost 50% of all mobile Internet traffic is spent on watching videos (source: Hubspot) There are over 100-million video watchers surfing …

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A much needed Update for the Instagram Partner Program

It’s been a while since Instagram launched Instagram Partners – where a bunch of experts would toil through the day to make partner businesses grow on Instagram. These partners had their areas of specialization: Ad Tech Community Management Content Marketing. An example of the results: Instagram’s specialists helped House of Blues Entertainment achieve 64% higher …

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Is your Digital Marketing Agency Ruining your Social Media Marketing Strategy?

Creating updates ahead of time and scheduling them using various social marketing tools is ruining your brand’s social marketing strategy! And your Digital Marketing agency is probably doing it! That’s right – we said it – everything you have heard from social marketing “gurus” about pre-scheduling updates is the biggest load of crap you’ve ever …

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Part Two: The Right Pop-Up – Lead Generation

If you’re coming here after reading the first part of this article on Driving Sales through Pop-ups, then you are ready for the second-level. If not, we recommend that you read Part One: The Right Pop-Up – Driving Sales first. As the title reads, this article is about using pop-ups at the right time and …

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