The Indian representative at the World Cup of Motorsport, A1 Team India was part of the A1 Grand Prix from 2005 till 2008. The team car was driven by professional racing drivers including Karun Chandok, Armaan Ebrahim and, former Formula One driver, Narain Karthikeyan.
A1 Team India was looking for a digital agency to create their online presence and increase their fanbase. They required the agency to create their corporate brochures, sponsor proposals and other collaterals.
STRATEGY AND EXECUTION
Creating digital content for the client not only required us to conduct online research, but also required us to meet with individual members of the team, conduct interviews and gather information to create their professional profiles.
That profile, along with other information, went into each of their online marketing properties as well as into the corporate brochure, shareholder documents, etc. that were designed by us as well.
- Client’s brand identity was revamped
- All marketing collaterals and digital properties reflected a new image with a common language spoken across all platforms