Two Red Crows

The client is a content-writing agency based out of Western Cape, South Africa. The company is one of the leading agencies providing top-quality content to clients across South Africa, the rest of Africa and other parts of the world.

COUNTRY

  • South Africa
  • England
  • Republic of Ireland
  • Scotland
  • Wales
  • Northern Ireland

OBJECTIVE

The client was looking for an agency to partner with, to support their content-writing services with digital marketing services. Their primary objective was to find a reliable and effective agency that could provide their clients with a variety of digital services and share their workload.

STRATEGY AND EXECUTION

Based on our assessment of the workload, a three-member team was dedicated to support the client, along with a project manager.

Processes and online tools were utilized to enable streamlined information-sharing and project-tracking.

While most projects required small engagement (less than 4-weeks), our overall partnership with the client lasted for a period of 5-years.

OUTCOME

  • Over 130-clients were served during the 5-year period
  • Average client project durations was 2-weeks
  • The client was able to effectively manage their pipeline without turning down projects and their associated revenue (despite lack of internal resources)