Swarthmore College

Swarthmore College is a private liberal arts college and is also one of the first co-educational colleges in the United States of America.

It is currently ranked the 3rd best liberal arts college in the USA, though it has been ranked 1st a total of six-times since the ranking system came into place in 1983.

COUNTRY

  • United States of America

OBJECTIVE

The client was interested in attracting young, talented students to their college and wanted to start a digital campaign specifically aimed at high school students.

STRATEGY AND EXECUTION

We helped the client create a strategy that shifted their social media content from “Study at Swarthmore” to a more “Life at Swarthmore” angle. Students’ journeys through college life were recorded and the focus shifted more towards video content than simple blog and news articles.

We also helped create email marketing funnels to help students through various aspects of the admission process – primarily the initial enquiry stage.

OUTCOME

  • Lack of access to the client’s analytics data meant that we were unable to quantify our performance