Lush Addiction

Lush Addiction is one of Singapore’s largest crystal jewelry brands, using Swarovski crystals to produce one of the finest ranges of jewelry available today.

Despite being relatively new to the industry, Lush Addiction is one of the official sponsors of the Miss World pageant and was the only Singaporean brand to appear at the 2012 AFA Jewelry Show in Hong Kong.

Today, Lush Addiction jewelry is available in 8-countries and is one of the most popular crystal jewelry brands in Singapore.

COUNTRY

  • Singapore

OBJECTIVE

The client wanted someone to create high quality digital content that could be used across various platforms – website, social media, press releases, etc.

STRATEGY AND EXECUTION

The client had recently made the transition to a website and digital platform and required high quality content for their website.

We followed that up by helping the client create sales funnels on their website and helped them select specific tools that would improve the shopping experience.

The client would handle their own social media strategy execution and we helped them create a plan and setup the digital infrastructure required to execute it.

OUTCOME

  • The client added their website to their revenue sources, removing their reliability on retail stores and lowering their Customer Acquisition Costs