Kapci Coatings

Established in 1985, Kapci Coatings is one of the largest producers of paints and coatings in Egypt, employing 1500 employees who produce a total of 65000 tonnes of paint from their 170,000 sq. m. facility in Port Said.

Kapci Coatings sells its products to over 45-countries and has some of the world’s best products in the Car Refinish, Wood Coatings and Decorative Paints’ markets.

COUNTRY

  • Egypt
  • Rest of Africa

OBJECTIVE

The company was looking for a digital agency to revamp their investor presentations, website sales and marketing funnels and lead generation.

STRATEGY AND EXECUTION

We got involved on a high-level strategy and planning stage and gave guidance on lead-generation strategy and improving their website’s performance – technically as well as a lead-generation tool.

We created their sales funnels and also helped them setup email marketing tools to nurture and convert their leads

OUTCOME

  • Within 1-month, the client lowered their Cost of Customer Acquisition due to lead generation through the website
  • Their sales cycles were reduced due to their lead nurturing email drip campaigns