Hamilton Beach Brands Holding Company

The client is one of the world’s foremost designers, manufacturers and marketers of home appliances and commercial restaurant equipment, based out of Virginia, USA.

COUNTRY

  • United States of America

OBJECTIVE

Hamilton Beach were launching a new range of blenders for the residential consumer, alongside a commercial range as well.

They required product descriptions, reviews, and overall product promotion on digital platforms.

STRATEGY AND EXECUTION

Blue Krill was part of the Hamilton Beach project as a sub-vendor, which meant that we were responsible for creating digital content, identifying/contact influencers to conduct product reviews and create post content/imagery for social media campaigns.

Publishing of all digital and social media content was the combined responsibility of the Hamilton Beach digital marketing team and the agency that hired us.

We also worked with Hamilton Beach Commercial – their B2B side!

OUTCOME

  • While the partner agency didn’t share the exact traffic metric performance, the target was exceeded through the content generated
  • While actual email metrics like mailing list-size and open-rates were not shared with us, average engagement rate increased by 31% over a period of 60-days