An online poker-room with exceptional design, Euro Poker is one of the most popular poker-game rooms in Europe.
With over 20,000 to 30,000 tournament players participating in peak hours, Euro Poker is a major hub for Texas Hold ’em and Tournament play. The company is a part of Ellmount Gaming, from Sweden – the company also owns Casino Room and BetCrib.
COUNTRY
- European Union
OBJECTIVE
EuroPoker were looking for a digital agency that could create high quality digital content and enhance their search engine rankings.
STRATEGY AND EXECUTION
To enhance search engine rankings, we created and furnished a “Resource” section on the EuroPoker website – It was a guide for people interested in online gambling (beginners and veterans alike) – providing them information like basic concepts, strategies and even a glossary of terms.
Key influencers and websites were identified to review Euro Poker, and these reviews were published and promoted, through link-backs and across social media, to increase traffic to the website.
OUTCOME
- Lack of access to analytics data meant project success could not be quantified
- The duration of the project was 3-months