BetCrib was an online sports-betting website that offered a large spread of betting markets including Football, Tennis, Handball, Basketball, Rugby Union, and others. BetCrib was part of Ellmount Gaming, a Swedish company that also owns Casino Room and Euro Poker.


  • Sweden
  • European Union


BetCrib were looking for a digital agency that could create high quality digital content and enhance their search engine rankings. The primary objective was to create a steady flow of digital content for their blog.


To enhance search engine rankings, we created and furbished a “Resource” section on the BetCrib website – It was a guide for people interested in online sports betting (beginners and veterans alike) – providing them information like basic concepts, strategies and even a glossary of terms.

Key influencers and websites were identified to review BetCrib, and these reviews were published and promoted, through link-backs and across social media, to increase traffic to the website.


  • BetCrib was on the front page for several high competition keywords and all medium-competition keywords optimized for
  • Traffic to new-customer conversion rate rose by 30% primarily due to the “Resource” section