Month: June 2019

What does it Cost for You to get ROI?

As a business owner or social media strategist, your goal is simple – you need to maximise the returns on your financial investment. Too often, however, we ignore the one fundamental rule behind ROI-measurement – dollar value! Everything that goes into running a business or even a social media marketing campaign is – in one …

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Social Media has given Videos a New Lease of Life

2016-17 is going to be the year of the video and there’s a whole bunch of things brewing under the hood. We’ve already covered what’s happening on some platforms in some of our other articles, but wait, there’s more! With over 50% of all mobile traffic focused on watching videos (source: Business2Community), there is a …

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Google AMP and Everything you Need to Know about it

Everyone loves a fast Internet connection and a website that loads quickly. Mobile phones have become the chosen medium of Internet access – with over 52.7% of all Internet access coming from mobile phones, up until 2015 (source: Statista). That number is expected to be around 56.1% by the end of 2016, and grow to …

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Everything you know about SEO is probably Wrong!

The best thing about technology is that it’s dynamic – constantly evolving! The worst thing about it is – it’s dynamic and constantly evolving! It all depends on how you approach the change. If there’s one area where change has not only been constant but rather exponential, is Search Engine Optimization (SEO). Here’s how the …

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Content Marketing does not Work!

We’ve all heard digital marketing agencies and employees talk about content marketing like it’s the next big thing – but we don’t really see it! We don’t see the magic they claim it’s going to create or the massive influx of visitors that your website is supposed to receive. What you do see is a …

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How Companies Increase their Customers’ Lifetime Value

The lifetime value of a customer is a tricky thing – it depends on your sales process, the product or service and the after-sales process. The Life Time Value or LTV of a customer is determined on the basis of what they spend on your product or service as well as other factors like referrals, …

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